Business networking is the process of establishing a mutually beneficial relationship with other business people through an exchange of information, ideas, support. In building that relationship, referrals to potential client and/or customer interest will follow. |
Networking can be one of the best ways for any business to attract new customers. With that said, networking can also create stress for someone who may not be comfortable walking up and talking to a complete stranger. Keep in mind, many of those attending a Chamber event may feel the same way you do! Approach networking as a fun way to meet new people and you’ll be on your way to building relationships and growing your business. |
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| Get Ready To "Network" |
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| It's All In The Approach |
You’ve dropped your business card in the basket, you’ve received a name tag (right side of chest), now what? Did you know that small talk is the foundation of all relations, business and personal? Following the initial introduction, have in your mind, a few easy questions to ask when approaching an individual or group. Here are just a few ideas:
Be a good listener! If during the conversation something “peaks” your interest, ask for their business card then write a small note to remind you later, so you can follow up. As you’re talking, try to determine how they prefer to receive information. If someone says they “hate” emails, it would be wise to call and/or send a note through the good ‘ol US Post Office. |
| You've Made Contact, Now What? |
Immediately following the event, be sure to follow up with anyone whom you actually stated you would be contacting them; phone call, sending information, etc. To insure you DO follow up, a good idea is to schedule time for follow up at the same time you enter the event. Prioritize the remaining contacts (client or partner?) and follow up via an email, personal note, etc. Not very effective on follow-up? Rule of Three One event = one email, one note, one call! Your desk is clear! Types of communication can include; Thank you note, Postcard - if it is a generic card, add a personal note, copy of your business newsletter, article you think they may be interested in. If you happen to read about them in the newspaper, a quick note stating congratulations works great! Once again, prospects need to hear from you seven times before they will make a decision, create a plan to stay in touch with those you believe are “worth” keeping in touch with. Determine how often you will initiate a contact, as well as what you will be sending. Remember that when sending information, the content be both valuable and accessible to your audience. |